Feeling overwhelmed at your veterinary practice? When you started your practice, you may not have imagined all the things you would have to take into account to ensure its success. Running a veterinary business is no easy task, as you have to take into account both the satisfaction of your clients and the management of a team.
To help you lead your veterinary clinic to success, here are 7 steps that will help you improve the productivity and competitiveness of your business.
Create a Customer Service Protocol
Happy clients, healthy business. The level of satisfaction among your clients should be one of your priorities for two main reasons. The first is that the client will keep coming back and you will become a reference in veterinary medicine. Secondly, is that this same client may recommend you to more people, who in turn become loyal clients.
The best way to make sure that your clients will be satisfied is through a customer service protocol. You must take into account their entire experience, from the moment they meet you to their first visit to them finally becoming a loyal customer.
Use the Latest Technologies
In recent years, new technologies have come onto the market that have improved the quality of the services you can offer. For example, advances in communication technology have led telemedicine to be more practical and popular.
Additionally, many veterinary technologies, such as digital X-rays, have become more accessible due to lower costs. There are also new tools, such as wearables or network-connected devices, that allow you to comprehensively monitor an animal’s health remotely.
Automate Everything You Can
Time is your most valuable resource. That’s why one step that will help you gain an edge is automating routine tasks. Some tasks you can automate are:
- Reminders for clients through scheduled emails.
- Inventory management to check stock and expiration dates.
- Appointment bookings.
- Patient documentation.
- Customer satisfaction surveys.
To increase automation, the first step is to identify what you can mechanise. From there, start looking for software that will allow you to create a more efficient clinic.
Loyalty Programs and Recurring Services
One of the best ways to ensure a steady flow of clients is through loyalty programs and recurring services. In addition to being great for prevention, these will help you streamline the steps of each visit.
In addition, a loyalty program will make clients feel rewarded for having trusted you year after year. The relationship of trust will grow stronger and they will be more likely to recommend you to their family and friends.
Involve the Whole Team
Last but not least, you need to communicate all your decisions to your team. In fact, it is advisable to involve your employees in the decision-making process and in finding new solutions in order to make them feel that their ideas are valued. Taking care of your team’s commitment will be fundamental for them to be satisfied with their work and to be able to offer a good experience to the patients.
Managing a business is quite different from being a veterinarian. Fortunately, today there are many tools that will help you make this part more manageable. In any case, remember that for your veterinary clinic to be successful, the most valuable thing is to take care of the relationship with your clients and comply with quality standards.