Being a veterinarian is completely different from managing a veterinary clinic. Sometimes it can be difficult to know how to improve and grow your business. In this article, we will explore 5 key ideas that will help you take control of your clinic and take it to the next level.
Take Control of Your Business
Before you start growing your clinic, you need to make sure that you control every aspect of it. It will help you to understand what you need to improve and where you should focus your resources on. If you skip this step, it is possible that in the future you will spend more money than you earn on things that aren’t really benefiting your practice.
In order to do that, the first step is to look at your most essential business KPIs. You can check them every week or every month, to be able to see what is working well and what needs to be changed. It is also important to analyse the cost and profitability of each one of your services, so you can decide if you should increase its price or stop offering them.
Listen to Your Customers and Improve Their Experience
Do you ask for feedback? Your customers are your ambassadors, and any savvy clinic owner knows that you need to provide them with a great experience to ensure that they will recommend you to their network.
Listen to their concerns, questions, and feedback. Is there anything that they don’t like? Can you improve your service? Nowadays, there are a lot of opportunities for veterinarian clinics in order to improve it. For example, you could implement telemedicine in your clinic or use a wireless device to monitor pets’ health. These changes can exponentially improve the experience of your customers.
You can also focus on changing your communication channel: you could automate emails to notify your clients about their next appointment or to announce a new feature in your clinic.
Learn How to Promote Your Clinic
Marketing has also evolved with the arrival of new technologies. Thanks to the expansion of social media, mobile devices, and search engines, it is possible to promote your clinic without the need to expend thousands of dollars on traditional advertising.
For example, you can use your social media to promote your business in your local or regional area. It is also beneficial to use options like online advertising, because it is possible to segment audiences depending on their interests. With Facebook Ads, you could reach potential clients that are interested in “pet health tips”.
Look into New Income Sources
Do you know how a digital business works? A lot of professionals have embraced the digital business world, creating new sources of income. It is not necessary to dramatically alter your business, but you could, for example, offer an online masterclass to your customers, so they know the basics of animal health.
Another possibility is renting veterinarian instruments and equipment. You could invest in new veterinarian technology and rent it to another veterinarian that can’t afford it, or offer a specialized service. You could also offer this kind of service to your customers, as, renting wearable devices that monitor their pet’s health.
Keep Up with New Technology Solutions
If you want to grow your clinic, it’s important that you know about the new solutions in veterinary sector. It is indispensable to keep up with news about pet health and to know how technology can help grow your clinic, for two main reasons.
First, you might improve the work-flow of your clinic by automating some procedures. In some cases, it will also help you to improve the diagnosis of your patients, due to the high precision technology and artificial intelligence.
Second, you can position your clinic as the most innovative and advanced veterinarian clinic in your area, so your reputation will improve, and you will be able to charge more for your services. This will definitely help you to keep growing!
We hope that these 5 key ideas will help you improve your veterinary clinic. Would you like to get more ideas? Subscribe to our newsletter to receive the latest news!
