As the saying goes, prevention is better than cure. Preventive medicine plays a crucial role in the wellbeing of pets, and veterinary clinics should promote it regularly. In this article we will look at some examples of how you can raise awareness about preventive medicine among your patients.
The Benefits of Preventive Medicine
Preventive medicine refers to things like a healthy diet, deworming, and vaccination that stave off more severe diseases. Through preventive medicine, the animal:
- Improves its quality of life.
- Avoids severe diseases
- Is able to live longer because diseases are detected in their early stages.
Preventive medicine can also have advantages for clinics, as it will be easier to plan patient visits. The veterinarian will be able to offer a better service by knowing the evolution of the patient’s health in detail, since they collect recurring data.
How to Promote Preventive Medicine in Your Clinic
Schedule Regular Visits With a Health Plan
The first step you can take is to create a health plan for your clients. Through this plan, you can schedule a specific number of check-ups per year.
By encouraging regular check-ups, not only will you be able to keep a close eye on your patients, but it can also be beneficial for your business, as it will ensure recurrent consultations.
Leveraging Content Marketing to Educate Your Customers
Through social networks, your newsletter, or your blog, you can share useful information about pet care, common diseases, unusual behaviours, etc.
By doing this, you will be able to educate your current clients and also attract new potential clients. Little by little, your clinic will position itself as a reference centre for preventive veterinary medicine.
A Guide for First-Time Pet Owners
It is normal that when a puppy joins the family there are many questions. To help new pet parents, prepare a welcome pack that addresses key points or FAQs. This way, you will ensure that the puppy is in good hands and you can also become the clinic the family counts on.
A Fundamental Pillar of Animal Health
Preventive veterinary medicine is definitely a fundamental pillar for the health of your patients, and it is your obligation as a veterinarian to promote it.
Fortunately, thanks to technology, it is becoming easier and easier to keep close track of patients. By automating emails and appointment scheduling, you can make sure your patients keep all their appointments.
